Appearances & content
Experience shared publicly.
Public conversations and appearances about entrepreneurial journey, leadership, innovation and hands-on business experience.
Profile
Strategy with execution.
I am an entrepreneur and founder of CIKALA Indústria e Comércio. My career has been built inside real operations: observing, learning, testing, measuring and turning opportunities into products, processes, channels and businesses.
My way of working starts where things actually happen: alongside people, processes, machines, products and customers.
Founder ofCIKALA®cikala.com.br ↗Manufacturing, commerce, e-commerce and custom solutions since 2000.Where I create value
An integrated view of business.
I understand the whole chain to make better decisions. I listen to the people doing the work, study processes, test alternatives, track indicators and connect market, product, operations, technology and profitability.
01
Opportunities & growth
Identifying markets, products, channels, partnerships and new revenue sources.
02
Transformation & profitability
Practical review of product, cost, process, operations and commercial model with a focus on results.
03
Products & manufacturing
Product development, adaptation, manufacturing and validation focused on application and viability.
04
International expansion
Sourcing, international negotiation, suppliers, new markets and channel building.
05
Digital & commerce
E-commerce, marketplaces, omnichannel, digital marketing and integration of physical and digital sales.
06
Applied technology
Technology and AI as tools to analyze, organize, accelerate processes and expand decision-making capacity.
Working method
Observe
Listen
Learn
Test
Measure
Adjust
Implement
Journey & innovation
Experience built by doing.
A multidisciplinary journey connecting communication, creativity, manufacturing, products, commerce, technology and management.
Visual communication & Adobe · since 1991Hands-on experience in advertising, marketing, image editing, visual identity, logos and communication, including work at major Brazilian advertising agencies.
Generative AI · since 2023Practical AI adoption across research, analysis, decision-making, products, communication, sourcing and business workflows.
California · 202515-day immersion in California’s innovation ecosystem, including visits to Silicon Valley and Stanford University.
Technology & platforms: Adobe Creative Cloud · ERP/CRM · Magento · Shopify · WordPress · Amazon · Mercado Livre · Shopee · Google Ads · GitHub · Microsoft 365 · Generative AI
Connections & opportunities
Open to new connections and opportunities.
I am interested in connecting with entrepreneurs, companies, partners and organizations anywhere in the world where my experience can create value — through new business, partnerships, advisory, board roles, international representation or strategic leadership opportunities.
Business & Partnerships
Business development, products, new markets, channels, joint ventures, partnerships and international expansion.
Advisory, Boards & Strategic Leadership
Projects, board roles, advisory, international representation and strategic executive positions where entrepreneurial experience and hands-on execution can contribute to transformation, growth and profitability.