Publications
Books born from real experience.
Explore books, e-books and the collection Aprenda IA by Fabiano Cicala.
Books and guides
Available
Position Yourself and Win by Faith
Prayers and Biblical Principles for Spiritual Battles
R$ 14,90
Available
Corolla Cross Hybrid + 13 Problems
A Brazilian owner’s real-world account
R$ 9,90
Technical guide
Practical Guide to the Solar Controller
BMP Advanced for boilers and solar heaters
Coleção Aprenda IA
These are paid books. Courses and certificates mentioned are offered under the terms of their respective providers, who may change their terms without prior notice. Check official links for current requirements and certificate availability.
E-book
IA do Zero à Prática
Coleção Aprenda IA · Volume 1
E-book
Use IA para Trabalhar e Faturar
Coleção Aprenda IA · Volume 2
E-book
IA Além do Básico
Coleção Aprenda IA · Volume 3
E-book
O Mapa Completo da IA
Coleção Aprenda IA · Edição integral
Fiction:
I wrote these two works of fiction to explore the future we can imagine — and the better world we would like to build. What if an energy source the size of a bean could power an entire country? How would it change our lives and our relationship with the planet? That possibility inspires these stories. Through fiction, I give space to dreams and ideas that still seem distant, inviting readers to consider what we could transform if they became reality.
Eu Existo!
Fiction · Fabiano Cicala
A Última Fonte
Fiction · Fabiano Cicala
Next releases
A Caminho da Esperança
New book by Fabiano Cicala
Ideas worth sharing
Content
About
Experience built by doing.
My journey has been built across advertising, publishing, graphics, industry, commerce, product development, markets, technology and entrepreneurship. I am the founder of CIKALA and have spent over three decades creating products, opening markets, developing people, facing crises, making decisions, failing, succeeding and learning. Today part of this experience also becomes books, content and conversations about leadership, entrepreneurship, innovation, artificial intelligence, faith and purpose.
Journey
Early jobs and the discovery of computer graphics · 1984–1990I started as an office assistant at a bank in the city of São Paulo, worked as a salesperson at Sears Brasil, and completed a PC-based computer graphics internship at Curt Laboratório Fotográfico. That internship opened the door to advertising, just as manual paste-up, transfer lettering (Letraset), phototypesetting and film-based prepress were giving way to digital workflows.
Advertising, Macintosh and digital creativity · since 1991In 1991, I began my career in advertising production at Editora e Gráfica Unida Bosstelli, where I worked with PCs, Scitex systems, and Apple Macintosh II and IIfx computers. I then worked on projects for Avon and Mercedes-Benz using Macs — and from that stage onward, I never returned to using PCs professionally. I followed subsequent Macintosh releases, including the Quadra line. In 1994, I worked at Editora e Gráfica Burti; from 1994 to 2000, I worked at DPZ Propaganda. My experience spans final artwork, creative development, advertising, graphic production, image editing, and 3D, alongside the evolution of technologies such as Silicon Graphics and Adobe.
CIKALA · since 2000Founder and director, working in strategy, sales, products, sourcing, importing, e-commerce, teams and new markets.
Artificial Intelligence · since 2023Adoption of AI at CIKALA and practical use in research, analysis, decisions, products, communication and business processes.
California / Silicon Valley · 2025Professional immersion in Artificial Intelligence, technology, innovation and business applications.
Spain, Italy and Austria · 2026International travels and exposure to different cultures and perspectives.
Companies and experiences
Select a name to read a short account of that stage.
Bank in São Paulo
1984–1990 · Early work
I began my career as an office boy at a bank in São Paulo. That experience marked the beginning of my professional journey.
Sears Brasil
1984–1990 · Sales
I worked as a salesperson at Sears Brasil, gaining experience in customer service and commercial activities.
Curt Photographic Laboratory
1984–1990 · Discovering computer graphics
At Foto Curt, a major Brazilian photographic network, I completed a PC-based computer graphics internship. This opportunity opened the door to advertising as graphic production began shifting from manual methods to digital workflows.
Editora e Gráfica Unida Bosstelli
From 1991 · Computer graphics
I started working in professional graphic production with PCs, Scitex systems, and Apple Macintosh II and IIfx computers. This marked the beginning of my long connection with the Mac.
Avon
Advertising projects · Macintosh
I contributed to work for Avon using Macintosh computers, expanding my experience in graphic creation and production.
Mercedes-Benz
Advertising projects · Macintosh
I also worked on projects for Mercedes-Benz using Macintosh computers and digital graphics tools for advertising production.
Editora e Gráfica Burti
1994 · Graphic production
I worked at Editora e Gráfica Burti in 1994, continuing my career in the graphic industry and digital production.
DPZ Propaganda
1994–2000 · Advertising
I worked at DPZ Propaganda from 1994 to 2000, a significant period in my career in advertising, creative work, and graphic production.
What I do
Strategy & new markets
Identifying niches, opportunities, new products, channels and markets.
Sales & prospecting
B2B/B2C sales, prospecting, negotiation and customer development.
Products & industry
Development, adaptation, manufacturing and validation of products and solutions.
Sourcing & importing
Development of international suppliers, global sourcing, customization, costs and feasibility.
E-commerce & marketplaces
Digital strategy, e-commerce, marketplaces, media and integration across sales channels.
Artificial Intelligence
AI applied to research, markets, products, decisions, marketing, content, productivity and automation.
Technology & platforms
Adobe Creative Cloud · ChatGPT · Claude · Gemini · Obsidian · Microsoft 365 · ERP · AnyMarket · Magento · Shopify · WordPress · Amazon · Mercado Livre · Shopee · Google Ads · GitHub · Generative AI
01Entrepreneurship
More than three decades creating products, opening markets and building CIKALA, with mistakes and wins that became experience.
02Leadership
Developing people, facing crises and making decisions. Leadership learned in practice, through silent command.
03Innovation & AI
AI applied at CIKALA since 2023 and an immersion in Silicon Valley in 2025: technology serving real decisions and processes.
04Faith & Purpose
Faith as the foundation to decide, lead and stand firm. It is the theme of “Position Yourself and Win by Faith” and “The Invisible Strategy”.