Strategy and leadership
Founding and developing CIKALA since 2000, planning, business expansion, setting priorities and guiding teams.
About
Fabiano Cicala
Experience built through practice.
I am the founder of CIKALA, with more than three decades of experience in communication, industry, commerce, and product and market development. Through books, content and conversations, I share practical lessons in leadership, entrepreneurship, artificial intelligence, faith and purpose.
What I do
Strategy & new markets
Identifying niches, opportunities, new products, channels and markets.
Sales & business development
B2B/B2C sales, prospecting, negotiation and customer development.
Products & industry
Developing, adapting, manufacturing and validating products and solutions.
Sourcing & imports
International supplier development, global sourcing, customization, costs and feasibility.
E-commerce & marketplaces
Digital strategy, e-commerce, marketplaces, media and integration across sales channels.
Artificial Intelligence
AI applied to research, markets, products, decision-making, marketing, content, productivity and automation.
Technology & platforms
Adobe Creative Cloud · ChatGPT · Claude · Gemini · Obsidian · Microsoft 365 · ERP · AnyMarket · Magento · Shopify · WordPress · Amazon · Mercado Livre · Shopee · Google Ads · GitHub · Generative AI
01Entrepreneurship
More than three decades creating products, opening markets and building CIKALA, turning successes and mistakes into experience.
02Leadership
Developing people, facing crises and making decisions. Leadership learned through practice, often behind the scenes.
03Innovation & AI
AI applied at CIKALA since 2023 and a Silicon Valley immersion in 2025: technology serving real decisions and processes.
04Faith & Purpose
Faith as a foundation for decisions, leadership and perseverance. This is explored in my Portuguese-language books “Posicione-se e Vença pela Fé” and “A Estratégia do Invisível”.
Practical experience
Strategy built through real-world execution.
My work combines business perspective with direct experience in products, suppliers, sales, technology and growth decisions.
Products and market analysis
Research into opportunities and competitors, specifications, pricing, positioning, portfolios and product launches.
Imports and suppliers
International negotiations, purchasing, foreign trade and partner development in Brazil, China and other markets.
Marketing and sales performance
Guiding content and campaigns, approving ads, and analyzing sales, margins, profitability and inventory turnover.
Digital channels and e-commerce
Developing B2B sales, marketplaces and e-commerce, aligning commercial strategy with products.
Artificial intelligence and innovation
Since 2023, I have explored and applied artificial intelligence to market research, product analysis, processes and business decision support.
International connections
Brazilian experience, international perspective.
I am interested in exchanging experience and contributing to companies and projects in Europe, particularly Portugal and Italy, in business development, purchasing, imports, products, marketing and digital transformation. I value practical work, collaboration and learning about new markets.
I have visited Italy, China, Spain and Austria, as well as California in the United States, where I explored Silicon Valley. These trips broadened my perspective on cultures, markets and technology.
Applied project · CIKALA
Digital solutions for industrial trade
Participation in designing and guiding industrial product websites, channels and digital experiences, connecting market analysis, content, e-commerce and real customer needs. Internal systems and operational details remain private to the company.
11 areas of expertise
Strategic solutions I develop and guide.
These are areas I have developed throughout my career and continue to guide at CIKALA. My focus is on identifying opportunities, setting priorities, guiding teams and evaluating results.
Practical results: throughout my career, I have developed numerous products that achieved sales success — from identifying opportunities to defining, launching and evolving the portfolio.
Strategy and growth
Planning, priorities, business development and assessing expansion opportunities.
Market analysis
Understanding competitors, trends, demand and commercial opportunities.
Products and portfolio
Product research, specifications, positioning, pricing and launches.
Brands, registrations and patents
Brand research, creation and development, monitoring registrations and exploring potential patent protection.
Communication and visual identity
Experience in advertising, creative work, graphic production and visual communication applied to brand and product positioning.
Marketing and content
Creative direction, messaging, sales materials and product communication.
Campaigns and advertising
Reviewing, approving and adjusting campaigns and commercial initiatives.
Sales and profitability
Analyzing sales, margins, commercial performance and inventory turnover.
Purchasing and imports
Negotiation, suppliers, sourcing, foreign trade and international partnerships.
Digital channels
Developing e-commerce, marketplaces and B2B sales strategies.
Leadership and teams
Setting objectives, guiding those responsible, delegating and monitoring results.
Strategic direction and leadership, with development and execution carried out alongside teams and partners. Internal operational information remains private.